Buy shares and get free beers, says
brewery
5:00AM Wednesday November 07, 2007
By John
Drinnan
Paddy Sweeney has come up with a
not-so-subtle way to coax investors into the venture he hopes will be
worth $100 million in six years.
He is offering them free beer.
The West Coast Brewery founder yesterday
laid out the company's welcome beer-mat for its New Zealand initial public
offering.
You get two dozen bottles of selected
brews with every $8500 investment. The amount of beer increases as the
investment gets bigger.
And whenever there is a new beer, West
Coast Brewery will deliver a six-pack to all investors.
"If someone puts in $85,000 I'd
happily welcome them in with 20 dozen," says Sweeney, a
fourth-generation Coaster.
"The free beer is just a gesture,
but it shows what we are about - we want investors to have a bit of
fun," Sweeney said.
The offer at 34c a share for West Coast
Brewery has so far raised nearly $1 million. It is aiming for $2 million
and can go as high as $3 million.
Sweeney said he would consider a
sharemarket listing and franchising in the future.
West Coast Brewery took over Westport's
Miners Brewery in March.
The company is also seeking to raise up
to $5 million in Australia.
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